Reverie Puff Primrose

Made for twirling through dreams, the Reverie Puff Dress is crafted from over 8 yards of handwoven voile cotton, giving it a stunning, voluminous drape. Its romantic, fairytale-inspired silhouette makes it perfect for holidays, dreamy dates, and everything in between. Autumn '25 it arrives in a soft peach and pink hand block print, for romantic fall evenings.

This piece is made from 100% cotton and printed using the centuries-old hand block printing technique—one of India’s most enduring textile arts. Hand block printing involves skilled artisans carving intricate designs onto wooden blocks, dipping them in natural or low-impact dyes, and stamping the fabric by hand, one repeat at a time. Each press of the block is a quiet act of precision, patience, and artistry, often requiring years of experience to perfect.
This method is practiced in artisan communities across Rajasthan and other parts of India, where the craft is passed down through generations. The slight variations in print and tone are not flaws, but rather marks of the human hand. Each piece carries the rhythm and soul of its maker. Hand block printing not only celebrates slow craftsmanship, but also sustains rural livelihoods and preserves a rich cultural legacy rooted in storytelling, symbolism, and artistry.

Our pieces are handcrafted using traditional techniques and natural materials, with every print thoughtfully placed by hand. To preserve the beauty and integrity of your garment, we encourage gentle care.

We recommend hand washing in cold water with a mild, natural detergent to maintain the softness of the cotton and the clarity of the hand block print.

Please avoid machine washing, as it may damage the delicate weave and artisanal detailing.

To preserve the rich hues, wash colors separately and avoid soaking.

As sunlight may cause natural dyes to fade, we advise drying in the shade, away from direct sunlight.

Each piece carries the touch of the artisan's hand, Subtle variations in print and tone are signs of the time & care poured into its making.

Ready to Ship. Shipped within 72 hours.