Maika`i (“my-ee-kah'ee”) is a Hawaiian word which means goodness. Our designs are Vintage Romantic & Ethically created for a modern day Goddess.

Maikai was birthed by Vidya Sethi. Created to empower women to be the most fun, feminine & fierce version of themselves through mindfully crafted slow fashion. We believe that mindful creation and mindful consumption go hand in had together.

It is movement of designing, creating, and buying garments for quality and longevity. It encourages slower production schedules, fair wages, lower carbon footprints, and (ideally) zero waste. It advocates for principles similar to the principles of slow food, such as good quality, clean environment, and fairness for both consumers and producers.

When you’re buying a 2$ shirt from a huge retail outlet, have you ever wondered how you’re getting a complete product for such a low rate? Where did the fabrics come from? What kind of wages have been paid to the person who made those? With fast fashion you’re encouraging poor quality and environment damaging clothing which is neither good for you as a buyer and is neither good for the worker that’s being treated as a commodity.

All Maikai pieces are made from handcrafted Indian textiles sourced directly from the makers and are loving handcrafted by our small team of artisans at Goa, in your unique measurements. Through our model we encourage you to be sure of clothes that you buy and we make you clothes that are sure of you.

We are the founders of the life changing cotton sports bra. Design Registered.

You & I, we are Maikai.