Journal

Khadi is a traditional Indian fabric, hand-spun and hand-woven from natural fibers like cotton, silk, or wool. Renowned for its unique slub texture and breathability, it offers year-round comfort. Authentic Khadi is certified by the Khadi and Village Industries Commission (KVIC) with the 'Khadi Mark' to guarantee its handmade heritage. This guide explores its rich history, how to identify genuine Khadi, and simple ways to care for and style this extraordinary fabric, making it a timeless part of your own story.

Discover the story behind MAIKAI's revolutionary, IP-registered 100% cotton sports bra. Crafted for performance and kindness to your skin, this piece represents a new era of natural, artisanal activewear. Move powerfully without synthetics or micro-plastics in a garment that honors people and the planet.

Think of caring for your clothes like tending to a garden. It’s not just about preservation—it’s about relationship. Ritual. Respect.

When you choose to care, you extend the life of something handmade, and you honour the hands that made it.

At MAIKAI, we’re here to walk that journey with you. From intimate essentials to ocean-soaked swimwear, every piece in our world is made to be worn, lived in, and loved longer.

Because slow fashion deserves slow care.

Hand block printing of textiles is a craft that whispers through the corridors of time, a craft deeply rooted in the art of slow creation, a craft that has been passed down through generations. It is a dance of patience, precision, and a profound connection to the past. It's a meticulous process that involves the creation of intricate patterns on fabric using wooden or metal blocks. This age-old technique carries a rich history and ancestral values that makes it timeless. In the heart of this lies the essence of Maikai- slow & mindful way of creating.

This time though, I wasn’t swept into a whirlwind of romance, like the romantic that I am. This didn’t feel like butterflies or shooting stars. It was a rather gentle brush of cold air on my neck, while I waltzed across the city of dreams, holding hands with someone that perhaps, felt like home.

Let’s save this love story for another time though, because this chapter isn't about me. It’s about you.