Journal

A Slow Fashion Designer's Philosophy on Money and Making

November 24, 2025 — Vidya Sethi

I have always believed a life can be stitched together like a garment, panel by panel, season by season, threads of memory running through it all. When I think about...

The World’s First IP-Registered 100% Cotton Sports Bra: A New Era of Movement

October 13, 2025 — Vidya Sethi

Tagged: 100% Cotton Sports Bra active wear organic sports bra plastic free

Discover the story behind MAIKAI's revolutionary, IP-registered 100% cotton sports bra. Crafted for performance and kindness to your skin, this piece represents a new era of natural, artisanal activewear. Move powerfully without synthetics or micro-plastics in a garment that honors people and the planet.

How to Make Your Clothes Last Longer: A Gentle Guide to Slow Care

April 25, 2025 — Vidya Sethi

Tagged: Cotton clothing sustainability

Think of caring for your clothes like tending to a garden. It’s not just about preservation—it’s about relationship. Ritual. Respect.

When you choose to care, you extend the life of something handmade, and you honour the hands that made it.

At MAIKAI, we’re here to walk that journey with you. From intimate essentials to ocean-soaked swimwear, every piece in our world is made to be worn, lived in, and loved longer.

Because slow fashion deserves slow care.

The Story of Jamdani: A Weaver’s Dream

July 19, 2024 — Vidya Sethi

Fashion has always been more than just clothing. It's a vibrant canvas for self-expression, a cultural conversation starter, and a reflection of our social identities. However, this beautiful relationship...

In the Heart of Festive India: A Maikai Holiday

October 26, 2023 — Vidya Sethi

As the vibrant festive season unfolds in India, I find myself reflecting on how the year has treated me, and it's a moment of both looking back and looking within. It's a time to assess my personal goals, to count my blessings, and to appreciate that life has a way of surprising us, often in unexpected but incredibly meaningful ways. Every year, as I embrace the festivities, I can't help but take a moment to consider the journey I've been on. The year's ups and downs, its challenges and victories, all find their place in my reflections. I think about the goals I set at the beginning of the year and how they've evolved with time. Some might not have materialized in the exact way I anticipated, but I've come to realize that life often gives us more than we ask for – just not always in the way we expected. The surprises and blessings that come our way are often in areas where we truly deserve to receive.

The Poetry of Block Printing: A Slow Journey in Textile Design

October 6, 2023 — Vidya Sethi

Hand block printing of textiles is a craft that whispers through the corridors of time, a craft deeply rooted in the art of slow creation, a craft that has been passed down through generations. It is a dance of patience, precision, and a profound connection to the past. It's a meticulous process that involves the creation of intricate patterns on fabric using wooden or metal blocks. This age-old technique carries a rich history and ancestral values that makes it timeless. In the heart of this lies the essence of Maikai- slow & mindful way of creating.

In the Gentle Embrace of Slow Living

September 14, 2023 — Vidya Sethi

Tagged: slow living support small businesses

In a world that often races towards the next big thing, there's a certain magic in slowing down, savouring moments, and choosing the path less traveled. At Maikai, I have woven this magic into the very fabric of the brand, where slow living isn't just a concept; it's a way of life.

The Story of Maikai

June 9, 2022 — Vidya Sethi

India’s cotton story is rich and often under-celebrated. 60% of our textile economy is cotton-based, not just the commercial kind, but luxurious, heritage-rich, slow-crafted cotton. Through MAIKAI, I wanted to place Indian cotton and craftsmanship on the global stage in pieces that feel modern and feminine, but are rooted in something ancient.