In a world that often races towards the next big thing, there's a certain magic in slowing down, savouring moments, and choosing the path less traveled. At Maikai, I have woven this magic into the very fabric of the brand, where slow living isn't just a concept; it's a way of life.

In the heart Goa, where time seems to dance to its own leisurely rhythm, there exists a sanctuary—a marketplace that thrives amidst the orchestrated chaos, an oasis of vibrant sights, intoxicating aromas, and the sweet symphony of life itself. Here, in this enchanting realm, we unveil the very essence of slow living—Mapusa city, where moments unfold like delicate petals. Be it the local 'sukkat'- dried fish on the roadside stalls, the 'fancy store' that sells bangles and other 'shringaar' or sweets at the local Goan bakery, every small business is run by people who are content with the small joys of life. As you enter this bustling market, you're greeted by the lively voices of vendors, each one passionate about their craft. This is where you'll find stalls selling spices that fill the air with their wonderful scents and heaps of fragrant jasmine. It's a market that represents the heart and soul of Goa, a place where the people and their traditions come to life.


Nestled in the heart of this slow living revolution is the joy of supporting local businesses. This act, seemingly simple yet profoundly impactful, weaves a community enriched with values of of sustainability, empowerment, and personal well-being. When we choose to immerse ourselves in the art of local shopping, we embark on a journey that extends far beyond the transactional exchange of goods. It's an act of solidarity with the farmers, shopkeepers, and flower vendors who form the lifeblood of our communities. These individuals are the stewards of tradition, the guardians of our cultural heritage, and the unsung heroes of our everyday lives. By choosing to shop locally, we acknowledge and honor their tireless dedication.

Consider the local farmer who nurtures the soil, bringing forth the bountiful harvests that grace our tables. When we buy their produce, we not only enjoy fresh, organic, and seasonal ingredients but also contribute to their livelihoods. We empower them to continue practicing sustainable agriculture, preserving the land and its resources for generations to come. Imagine the local shopkeeper, who curates an array of unique and artisanal products, each one infused with the essence of our region. When we patronise their stores, we support their entrepreneurial spirit, allowing them to thrive in an age of corporate giants. We help sustain a diverse marketplace where individuality and creativity flourish.

Shopping locally is more than a mere economic transaction; it's a deeply human connection. It fosters relationships, builds communities, and strengthens the bonds that tie us together. It's a reminder that we are not isolated consumers but active participants in the collective story of our towns and neighborhoods. And as we immerse ourselves in the art of local shopping, we discover another profound truth—it's not just good for the heart of our communities; it's also good for our individual well-being. The act of strolling through a bustling market, engaging in conversation with vendors who know us by name, and selecting products that have a story to tell nurtures our soul. It rekindles a sense of belonging and purpose that is often lost in the anonymity of online shopping or the sterile aisles of supermarkets. It's a reminder that in the pursuit of a sustainable and meaningful existence, we need not look far; the power to effect change is nestled right in our neighbourhoods, waiting to be embraced with open hearts and open hands.



One of the cornerstones of Maikai's philosophy is the joy of supporting local businesses and local artisans. It's a profound understanding that behind every piece of clothing, there are skilled hands and creative minds pouring their love and expertise into it. These are the people who infuse life and soul into our wardrobe. When you choose Maikai, you become a part of this story, supporting livelihoods and preserving traditions. It's a beautiful cycle of support and appreciation, where every thread tells a story of skill, dedication, and heritage.

To me, this is what slow living is all about—taking the time to appreciate the little things, cherishing every moment, and making everyday choices that align with our values. 


In a world where time is often scarce, I have chosen a different path—a path where time is my friend, not my enemy. Our production process takes three weeks, a deliberate pace that allows us to pay attention to details and ensuring a mindful pace of life for everyone involved. When you wear Maikai, you're wearing a piece of art, a labor of love, and a symbol of thoughtful creation. I remember, as a young girl, visiting our local tailor, on the day he promised to deliver my suits, only to find that it is going to take another five days. I go back home and wait patiently for them to be ready. Although slightly delayed sometimes, the joy of picking up my new clothes was always the same. Such is the process here at times. A few days of delays in delivery here and there, but the love and joy is always worth the wait.

As the founder, I've learned the importance of slowing down in my own life. Creativity, like life itself, has its rhythms. It's about understanding that being productive isn't always about speed; it's about the depth of connection to our work. It's also recognizing that rest is just as important as action, and that in moments of quiet, we often find our greatest inspiration. Every year during the festive season, our small tailoring team in Goa goes on a two month holiday and no work is done during that time. I take that as an opportunity to rewind and look back at our year together, unlearning, resting and spending time with family.


In essence, for me, Maikai isn't just about clothing; it's a celebration of values. It's a reminder that beauty can be found in taking things slowly, that creation is worth the wait, and that by embracing slow living, we honour the artistry of life itself. We invite you to join us in this gentle revolution, to embrace slow living as a way of life. Choose clothing that tells a story, supports communities, and reflects your values. When you wear Maikai, you wear a commitment to a mindful, deliberate life—a life that's not rushed but cherished, not disposable but sustainable, and not just lived but celebrated. Let's create a world that's slower, richer, and more meaningful, one stitch at a time.

September 14, 2023 — Vidya Sethi

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